Fractional Marketing for Small to Mid-Sized Business
Proven marketing expertise, without the full-time commitment.
Do you have?
A limited or non-existing marketing team or resources.
Lack of clarity on if efforts are driving measurable ROI.
Not enough time in the day to “worry about marketing.“
Marketing that could use some fresh ideas and energy.
Work With Us
Hi, I’m Alex, your new Fractional Marketer. To me, being a fractional marketer means I care about every company I work with as if it were my own. This includes thinking like a founder—balancing bold marketing strategies with real business constraints, from budgets to long-term goals. I focus on driving results while staying aligned with your vision, so you can focus on running your business.
My background:
- 2017 – 2019: Modernized my parents’ small business’ marketing from the ground up
- 2020 – 2022: Was employee #3 at a new agency, working with multiple clients/varying needs
- 2022 – 2024: Progressed from manager level to department head at a B2B SaaS startup.
We’ll Start With…
Auditing Your Needs
Let’s discuss what your company is currently doing, where you’re wanting to grow, budgets, and any other considerations needed to get started. We’ll settle on a proposal that aligns with your goals, either month-to-month or project-based.
Then We’ll…
Do Some Housekeeping
Don’t worry, this type of housekeeping is our jam! We’ll review your company’s:
- Existing positioning, messaging, and branding
- Ideal Customer Profiles (companies you get the most value from selling to)
- Personas of your top buyers
- Analysis of competitors
We’ll organize and document all of these things clearly and concisely for use company-wide. When we get crystal clear on who we’re speaking to and why, that’s when the magic happens.
Lastly, We’ll…
Hit the Ground Running
It’s time to take action on the big-picture. We will assess the performance of your current channels and use those insights to shape and take action on a strategy tailored to your exact business needs.
